Is Your Daughter a VSCO Girl?


VSCO girls

If you haven’t heard your children use a trendy word or phrase that sounds like a foreign language (Have they said “and I oop” or “sksksk” yet?), then you are either a very hip mom or your kids haven’t started middle school. If that’s not you, welcome to the club. All members feel instantly uncool. When these words come out of a child’s mouth, you could ask for clarification, but you might get an eye roll in response. Another option? Nod, smile, and quickly Google the word to find out what it means. The one all my friends have been searching for lately: VSCO girls.

VSCO girls (pronounced “visco”) is a trend among teen girls and, in the simplest of terms, it’s a style of dress. Still confused? So was I. But here are 3 basics to get you on-trend with VSCO girls—and how to find out if your daughter is one of them.

First, the question we all have. What in the world is VSCO?

VSCO is a photo-editing app. Like Instagram, it’s a platform where you can post photos and give a curated look at your life. The look on VSCO created a subculture that went viral on TikTok and Instagram and now is on store shelves and probably in your tween or teenage daughter’s closet. Not sure if it has infiltrated your home? If your daughter is wearing a scrunchie (or 3), then congratulations—you’ve got a VSCO girl, or at least a VSCO girl lite.

What do VSCO girls wear?

In the grand scheme, what your daughter wears could be a whole lot worse. A VSCO girl starter kit would include some scrunchies, Birkenstocks, an oversized name-brand t-shirt, and a puka shell necklace, plus a Hydro Flask to carry with her. Probably the only negative is that the oversized shirt is meant to cover super short shorts.

Is being a VSCO girl bad?

It’s not any worse than being a “hipster” or, if I may put it in 80s context, a “valley girl.” If you’ve heard that calling someone a VSCO girl is an insult, it’s only because now it’s a look a girl has borrowed instead of having her own personal style. Calling someone a VSCO girl is basically saying she’s put effort into appearing effortless. There’s no solid drug, alcohol, or sex-related correlation, so you can breathe easy there. And if you don’t like the look, just wait five minutes. There’s another trend right around the corner.

Big picture: Even though fashion trends come and go quickly, the mechanism behind how VSCO girls got popular isn’t going anywhere. Influential apps like Instagram, TikTok, and the next must-download are here to stay. No matter what language or style the newest app is teaching our kids, the best way to find a translation is through love and open communication.

Have you ever had to Google words your kids have used? Which ones?

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